• Onboarding

    I love swag!

    When I joined Nokia, back in 2011, remote working was not really a thing. Neither was swag. However, that company marked a big change for me because I could visit internal swag shops and purchase from there. I thought it was cool: wearing garments bearing the logo and the name of the company felt great.It just leveraged a very common human sentiment: belonging. Like it or not, as much as we can look at ourselves as detached from boundaries, borders, and groups of any kind, there is an ancestral need within us to aggregate with people that share the same values as us. And this is exactly what swag is…

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